Visual Blogging: Twin Cities News – Persona #2

Elena could be a significant influence on a site redesign due to her reading interests in the classified advertising categories of real estate and recruitment.
75 percent of the [newspapers] sites' revenues come from 'upsells' of the traditional 'Big Three' printed classified advertising categories of real estate, automotive, and recruitment.
http://smallinitiatives.com/2006/04/26/publish-til-the-cows-come-home-then-what/