Visual Blogging: (Mostly) Non-Verbal and Quite Challenged

This sign just does not work on any level.

It fails all 3 C’s of Design:
Composition - the way in which the components of a design are visually combined and arranged. Composition takes into account placement, grouping, alignment, visual flow and divisions of space within a layout. (While initially the sign appears to be balanced, with arrows of equal line weight, and evenly spaced… it does not flow visually. Which direction are we going? Should we make turns in a sequence? Ah, “no”, as qualified by the word “only”.
Components - the visual elements used within a design. Photos, illustrations, icons, typography, linework, decoration, borders and backgrounds are all components. (The components are disconnected… “chunky” directional arrows and one word composed of spindly, san-serif type.)
Concept - Abstract elements of theme, connotation, message and style. These intangible ingredients of a design or image are critical to the visual presentation and delivery of the message. (Conceptually, the viewer has no resolution from the overall image. We’re left in utter confusion with no “understood” message.)

Image courtesy of http://brian3816.tripod.com/id94.html